Selling real estate can be challenging and stressful, especially when you're trying to manage everything on your own. While real estate agent commissions can seem high — paying, for example, $20,000 as a commission — it's essential to consider how much money, time, and effort they can save you in return. Avoiding unnecessary renovations, navigating professional negotiations, and scheduling showings for you are just some examples of the value they bring. Here are five reasons why working with a listing agent is worth it.

A listing agent is a real estate professional who represents the seller in a property transaction. Their responsibilities include pricing the property, marketing it to potential buyers, negotiating offers, and guiding the seller through the closing process.
They highlight your home’s best features

Listing agents know how to be creative and understand what attracts buyers. They can identify features in your property that you might not even think to highlight. For example, a balcony with a great view, but used for storage could be decluttered and marketed as a "sunset terrace," drawing in buyers who might have overlooked your listing otherwise. A designer, quality bathroom with a sauna could be described as a "home spa." These small but impactful changes can make a big difference in attracting potential buyers.

They have access to professionals

Many real estate agents work with a team of professionals or have a trusted network they can recommend, such as home inspectors, photographers, and landscapers. A good and reliable agent who values their reputation will likely collaborate with equally skilled professionals. These experts will focus on presenting your property in the best possible light rather than pushing unnecessary services, ensuring you save both time and money.

They guide you through the selling process

Selling a home might be a difficult process, and a listing agent can guide you through it while providing tailored advice. For instance, if you’ve never lived in a property, selling it "as is" and its quality is poor, an experienced agent might recommend focusing on cash buyers rather than mortgage buyers, even if their offers have a higher price. Mortgage offers often require appraisals, which can happen months after the initial offer. If the appraisal reveals some serious problems with the property, the lender might deny financing, causing you to lose not only the buyer but also valuable time and potential cash offers. A good agent helps you avoid these pitfalls.

They help to avoid unnecessary improvements

One of the biggest questions sellers face is whether to invest in home improvement projects before listing. A listing agent can provide informed advice on what’s worth doing and what isn’t. For example, while some projects like repainting or landscaping might help sell your home faster, others may not offer a good return on investment in your particular case. This guidance ensures you don’t waste money on upgrades that won’t pay off.

They create effective marketing strategies

Listing agents are experts in marketing your home to attract buyers. They’ll know what photos are needed, whether staging is required, and how to advertise your listing effectively. From recommending a full cleaning to crafting a compelling online listing, a good agent handles all the details to help you sell your home quickly and at the best price.

The listing agents: Conclusion

While paying a listing agent’s commission might seem like a lot upfront, the money, time, and stress they save you make it a worthwhile investment. At NOVA, we work with multiple real estate professionals who guide us through the local markets and help us provide the best offers for our tokenized property investors. 


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